Investing in Gold

"The desire for gold is the most universal and deeply rooted commercial instinct of the human race."

- Gerald M. Loeb

Gold is the original precious metal. Valued and fought over for millennia, it has backed kings and queens, has sparked mass migrations at its discovery and has regulated the earliest economies in history.

What Is Gold?

GoldGold is a soft, dense and shiny metal that is one of the most versatile metals in use. It is mined from deep within the earth and along creek beds. Gold is a highly malleable metal, and can be formed, cast, drawn into wire and hammered into sheets.

What Is Gold Used For?

We tend to only think of gold in terms of rings and coins, but there is probably more gold in your home than you realize. Gold is mainly used in:

  • Jewelry and art
  • Investment, as bullion or bars
  • Electronics (cell phones, computers, connectors)
  • Medicine and dentistry
  • Food and drink
  • Medals and awards

Why Invest in Gold?

Gold is a sound investment for a few reasons:

  • There is an ongoing deficit between demand for gold and what is actually available
  • Historically, gold has done very well when the U.S. dollar is weak and tends to rise in price
  • Investors tend to seek gold as an alternative to paper currency, thus driving up its price
  • Gold prices will most likely rise as demand for gold rises from China, India and Russia

Learn More

To learn more about investing in gold, contact us.


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Fill Prices may vary based on actual time orders are placed and confirmed. All orders are Final and Subject to Terms and Conditions of the Customer's Account Agreement with Precious Metals International, Ltd. All Fabricated Products for Home Delivery are quoted, basis specific product, quantity and delivery destination at Time Orders are placed and confirmed. Retail Dealer Prices may vary.